STONE AND WOOD RADLER

This campaign launched a new, unmistakably lemon-flavoured Radler for Stone & Wood, creating a clear in-store destination within a 1m x 1m footprint across the top 20 highest-selling stores. The objective was to cut through a crowded beer aisle and support both Radler trial and Pacific Ale visibility.

Stores featuring the display recorded a +14% uplift in volume versus stores without the display.

A four-way freestanding display delivered 360-degree shop-ability, maximising visibility and reducing the risk of poor placement. The structure was engineered for performance, with shelving reinforced by discreet support bars to safely carry full product loads throughout the promotional period. Careful planning ensured precise print alignment, allowing the lemon-tree graphic to read as a cohesive form.