STONE AND WOOD ISLAND LIFE PROMO

The Stone & Wood ‘Island Life for Life’ promotion required a tiered POS solution to bring the existing campaign to life in-store, supporting a nationwide competition offering consumers the chance to win $2 million in cash. The brief focused on creating strong retail impact while incorporating subtle references to the island-inspired campaign creative, ensuring the displays remained product-led and aligned with the Stone & Wood brand.

Three display solutions were developed to cater to different retail environments and levels of impact. The Platinum concept featured a premium, oversized archway designed to create a standout brand destination, supported by a large-format four-way case stacker for Tier 2 stores and standard freestanding display units for Tier 3. Across all tiers, the designs prioritised product visibility, maximised stock capacity and easy shopability, while accommodating multiple pack formats across Pacific Ale, Easy Pale and Radler.